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Kristina Webb’s You Tube banner, pictured above, does an excellent job detailing her brand and promoting her products.In this case, she’s driving traffic to an app with digital content that can complement her coloring books.This can give you great insight into what your audience wants to see.You’ve got your content all laid out in front of you, hopefully in nice, neat, organized lists.While hypothetical examples work great to illustrate a book’s point, they shouldn’t be the focal point of a video on their own. Let’s say you’ve written a book about tips for men who are doing online dating.In the book, you may have chapters on subjects like how to improve your dating profile, how to send a great first message, which pictures to choose, and tips for taking the interaction into the real world. You could also create content like “Top # Mistakes Men Make Online Dating,” collecting mistakes from the book even if it wasn’t a specific chapter, or “# Things All Women Want to See on a Dating Profile.” Now that you’ve got ideas for your content mapped out, you’re ready to create your You Tube channel (or update the one you have).If you write under a pseudonym, make sure you create an account for that name.
If you use this tactic though, make sure you have a good idea of what you’re looking for – it will ensure you actually get what you want.
Basically, use the tactic that Dave details in this article, showing authors how they can get good book cover designs for cheap.
Many authors have multiple books, and that’s great!
All those hours you spent pouring into the book are nothing compared to the marketing efforts it will take to actually sell your book—no matter how great it is.
Fortunately, social media has created incredible opportunities for us to sell our books more easily than ever before. Create video content around the subject of your book so users will be interested in both and you can build a fan base.
To do that, you need to create high-quality videos that are modified for this medium. All you really need is a recent smartphone (they all have great camera’s nowadays), a lavalier mike, and some lights. And, if you’re wondering what Dave Chesson uses for his studio, you can find out on his super unofficial journal website.